Privacy Policy

This privacy policy sets out how SWI uses and protects any information that you provide when you use this website.

SWI are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

SWI may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


When you visit our website we collect standard internet log information and details of visitor behaviour patterns. This allows us to see statistics such as the number of visitors to various parts of our site.

We do not attempt to find out the identities of visitors to our site and we will make it clear when we collect any personal information and will explain what we intend to do with it.

The cookies used on our website are set by Google Analytics and Google Tag Manager, they are:

  • _ga
  • _gat
  • _gid

They are used to collect information concerning the number of visitors to our website, which pages are most popular and search queries used.

We also use a service called Hotjar, which shows is where and when users are getting stuck when using our website in videos.

However, all user information is censored in these videos before anyone is able to see it.

The cookie used on our website for Hotjar is:

  • _hj

We do not share your personal information with third parties.

What we do with the information we gather from registered customers

When you register as a customer on our website we require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We would like to ensure of that we are extremely aware of our duty of care when handling your personal information. We go to many lengths to ensure the security of our system and never pass information to any third party.

The type of information we will collect about you includes:

  • Your name and address
  • Your phone number and email address

We are aware that we also ask for some personal information about your child the below is a brief rundown of the data we collect and what we use it for:

Child's Name: This is used both to support any deliveries that are made to the school directly to ensure that the correct parcel is delivered to the correct student, it is also used to aid your journey on our website to when you have more than one child and ordering multiply items.

Age: This is used to help predict the size of your child and find the best fitting garment when using The Fitting Room our smart sizing tool. If you have any concerns over adding this information you could choose to enter a false Age. If you make this close to your child’s actual Age then it will not affect the sizing recommendations too much, however please be aware that it may cause an incorrect size to be recommended.

Gender: This is used to ensure that when using The Fitting Room our smart size selector that we are recommending the correct product type for the gender of your child.

Measurements: This request is key to maximising the efficiency of The Fitting Room our smart size selector. The measurements are used to recommend the best size for your child on specific garments across our site and therefore adding accurate measurements is really vital. Along with us generating the recommendation for your child we also anonymise this data so we cannot identify your child, allowing us to understand statistical analysis to ensure that we are continuing to improve this service.

We will never collect sensitive information about you or your children without your explicit consent and we are committed to ensuring that your information is secure.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.